Simple Life
Ascend have been appointed as Sigma Capital Group Limited’s Principal Regional Lettings Partner, to assist in the lettings and management of their initial targeted portfolio of 5,700 units.

In 2020, Ascend were officially appointed by build-to-rent and regeneration specialist, Sigma Capital Group Limited, as their Principal Regional Lettings Partner. Following this appointment, Ascend assists with the lettings and asset management of Sigma’s large and growing regional portfolio of new-build family rental homes, consisting of 5,700 properties once all homes are built. All homes are marketed under the ‘Simple Life’ brand, which aims to set a new standard of customer care in the private rental market.
As a result of this partnership, Ascend’s total number of managed properties has increased to over 10,000 units. This new mandate with Sigma cements its position as the largest lettings management agency specialising in single-family homes in the fast-growing build-to-rent sector.
Sigma Capital Group Limited is in the process of delivering portfolios worth over £2 billion over the next few years, and has over 2,000 new homes currently under development across the regions. With Sigma Capital Group Limited’s medium-term growth plan to own 35,000 properties across the UK in place, it offers exciting opportunities for both companies over the coming years.
‘We have been working with Ascend on various portfolios now for over 2 years and have found their standards of service and performance to be excellent and entirely aligned with our own. The partnership approach they adopt when working with our portfolios does make them feel like an extension of our own team, rather than an external service provider, which has produced great and consistent results in all areas of their instruction. A great group of people, they are highly effective and are a breath of fresh air within the lettings and property management arena.’
Rob Sumner, Residential Investment Director, Sigma Capital Group Limited
*Some housing development and street scene images on this website have been provided by Simple Life.