Grainger – Clippers Quay
Ascend were chosen to manage Clipper Quays, Grainger’s largest development outside of London.
We have been working with Grainger plc since 2017. Throughout projects, we used our extensive knowledge of the industry to increase lettings for a number of their developments.
Ascend were chosen to manage Clipper Quays, Grainger’s largest development outside of London. We were initially tasked with pre-letting the first block (150 units) of this development prior to build completion, then the remainder of the units once Clippers Quay opened its doors.
Ascend’s marketing strategy was put into action and after implementing a specially designed Clippers Quay marketing suite at our Deansgate branch, 50 units (33%) of phase 1 were pre-let within 3 weeks. Since then both phase 1 and phase 2 have been let, with the latter achieving an increase of 25% on rental return.
“Ascend has used their extensive knowledge of the industry to successfully increase letting for a number of Grainger developments in recent months… We are delighted with Ascend’s quality of work, vast market knowledge and the support of its dedicated BTR team”
Sam Brown – Lettings Manager (North) for PRS and BtR at Grainger plc
Due to our success with Clippers Quay, Grainger appointed us on their iconic Kings Mill Dock development in central Liverpool, Tribe in Manchester, Indigo Blu in Leeds and multiple sites across the North.
Phase 1: 33% of units let in 3 weeks
25% increase in rental return